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Spark curiosity that has a statistic: Hook your viewers by using a shocking or thought-provoking statistic connected with the industry or obstacle.
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A strong case study his explanation instills self esteem while in the solutions you present as the reader has now vicariously experienced the trouble — and they adopted, step-by-stage, what it took to unravel it. These elements get the job done alongside one another, enabling you to develop have confidence in with prospective buyers.
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